It’s been nearly fifteen years since the big change to mobile responsive websites. Many businesses think, “I have a mobile responsive website. I don’t need to update my website.” However, even if your site is just so people can find your address or contact you, updating it regularly is a good idea. Here’s why.
Your Information Changes
Google bases a great deal of their opinion about you and what you do on what they find on your website. If you don’t update your website to reflect changes, even if those changes are minor like how many years you’ve been in businesses, it makes a difference. When you have a website in a format like WordPress, it’s easy to make minor changes yourself. If you can edit a Word document, you can change the text on a WordPress website.
What Search Engines Look for Changes
You’ve probably heard the term search engine algorithm. This is the term that describes what the search engines use to rank sites. Although there have been a few constants since the advent of mobile responsive sites, other ranking factors changed. If it’s been more than a year since a website company evaluated your website, it’s been too long. You may even have text or links that are hurting your ability to rank in search results.
How People Search Evolves
This is especially important for locally based businesses. Years ago, people looking for a managed service provider would search it outsourcing company in Indianapolis. Today they are more likely to search managed service provider near me or simply managed service provider. Most people who utilize search know that the search engines automatically assume local search when it’s a service or provider of some sort. So, if your site doesn’t have detailed information as to what area you service or your address, you might not come up in local search. Voice search is also continues to grow in popularity so you want your site to come up in those searches.
Your Online Presence is More Than Just Your Website
Although your website is a big part of who you are online, it’s not the only part. Although not every business benefits from Instagram, Tik Tok, Facebook or LinkedIn, it’s a good idea to have a page on these social platforms. Of course, you should have and claim your Google My Business profile and keep it up to date.
Looking for Help with Your Online Presence?
Toucan Technology Group can help. Although it’s not a core part of our business we offer a suite of online offerings including website design and development as well as content creation and editing for SEO. If you need help setting up a social presence we can help with that too. Whether you need ongoing content creation or just a one-time evaluation and clean-up of your site, call Toucan Technology Group at (317) 376-4874 or fill out our contact form and we’ll be in touch.
